Privacy Policy

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In force since 26 September 2023

This Privacy Policy explains how personal data provided through this website is processed, in accordance with Regulation (EU) 2016/679 (GDPR)

Data Controller

Hyde Sails Limited

Email: Sales@hydesails.com
Telephone: +44 (0) 2380 457779 (Monday to Friday, 08:30–17:00)

Hyde Sails is the data controller for personal data collected through this website.

Purposes of Data Processing

Hyde Sails processes personal data for the following purposes:

1. Website registration and account management
2. Processing online purchases and fulfilling contracts
3. Sending marketing and promotional emails (with user consent)
4. Sending personalised marketing based on user preferences (profiling, with consent)
5. Responding to customer service enquiries
6. Sending reminders for abandoned shopping carts
7. Administrative and accounting activities related to purchases
8. Compliance with legal obligations
9. Legal defence
10. Activation and management of the Loyalty Program

Special Categories of Data

Hyde Sails does not process special categories of personal data, such as data revealing health, political opinions, religion, biometric data, or sexual orientation.

Legal Basis, Data Provision and Retention

Website Registration

Providing data is optional but required to create an account.

Legal basis: Legitimate interest.
Retention: While the account remains active.

Online Purchases

Data is required to complete purchases.
Legal basis: Contractual obligation.
Retention: Until the order is fulfilled and legal obligations are met.

Marketing Communications

Optional and based on consent.
Legal basis: User consent.
Retention: Until consent is withdrawn or after 24 months of inactivity.

Personalised Marketing (Profiling)

Optional and based on consent.
Legal basis: User consent.
Retention: Until consent is withdrawn or after 12 months of inactivity.

Customer Support

Required to respond to enquiries.
Legal basis: Legitimate interest.
Retention: Until the request is resolved.

Abandoned Cart Emails

Optional but required to send reminders.
Legal basis: Legitimate interest.
Retention: Maximum of three reminder emails.

Loyalty Program

Optional but required to participate.
Legal basis: Legitimate interest.
Retention: While the account remains active.

Administrative, Tax and Legal Obligations

Required by law.
Legal basis: Legal obligation.
Retention: As required by applicable laws.

Legal Defence

Required to protect Hyde Sails’ rights.
Legal basis: Legitimate interest.
Retention: Until proceedings are concluded.

Withdrawal of Consent

Users may withdraw consent for marketing or profiling at any time by:

• Contacting Hyde Sails using the details above
• Using the unsubscribe link in promotional emails

Consent for registration or the Loyalty Program can be withdrawn by deleting the user account.

Data Sharing

Personal data may be shared with:

• Hyde Sails employees and service providers
• Payment service providers
• Legal, accounting, and tax advisors
• Public authorities where required by law
• Shipping and logistics partners
• Email and newsletter service providers

Personal data is not publicly disclosed.

User Rights

Users have the right to:

• Access their personal data
• Request correction or deletion
• Restrict or object to processing
• Withdraw consent at any time
• Request data portability

Requests can be made using the contact details above.

Transfer of Data Outside the EU

Personal data may be transferred to the United States under the EU–US Adequacy Decision of 10 July 2023, where necessary to process orders.

Updates to This Policy

This Privacy Policy may be updated from time to time. Users will be notified of significant changes by email.